MD Named for GE/NBCU Equity Fund

NEW YORK, June 21: GE Commercial Finance’s
Media, Communications & Entertainment business and NBC Universal have
appointed Thomas M. Byrne as the managing director of their $250-million newly
branded Peacock Equity Fund.

Peacock Equity is a joint venture between GE’s Media, Communications
& Entertainment division and NBC Universal. It invests in media and
technology companies with high growth potential. In April 2007, the Fund
announced its first investment, in Adify, a company whose automated technology
creates unique solutions for serving ads online.

Byrne heads an international staff charged with
investing equity capital in companies that have a strong strategic fit with NBC
Universal in a wide range of areas, including advertising services, wireless,
digital content and communities and international platforms.

Over the course of his 15-year career in media and communications, Byrne
has held roles at GE, ABN AMRO and Royal Bank of Canada.

Concurrently, Megumi Ikeda been named as executive director, based
in London, reporting to Byrne. Ikeda was formerly VP of strategic initiatives
and new media for NBC Universal in New York, where she was responsible for
developing strategy, negotiating and launching new media channels and products.