Maryoku Yummy Line Launches in U.S. Stores

NEW YORK: American Greetings Properties has partnered with specialty retailer Tween Brands to release its Maryoku Yummy line in stores across the U.S.

A line of Maryoku Yummy accessories and novelty items will be available at some 600 Tween Brand stores, including Limited Too and Justice. The product line hit the shelves of January 27 and will remain in stores through Easter. The range includes items such as character plush, collectible buttons, flavor lollipops, character journals, scented nail polish, flavored lip gloss and wish bracelets. All products are inspired by the Maryoku Yummy series, which looks to answer the question of where wishes go.

"This property is fresh, super sweet, and sure to resonate with tween girls who spend a lot of time ‘wishing,’" said Leslie Armour, the president of Youth Marketing Group, a marketing agency used extensively by Tween Brands. "Our integrated launch will give Maryoku Yummy massive exposure to tween girls—reaching millions in their homes and in-store with Tween Brands’ 8-10 million unique monthly shoppers."
 
"Tween Brands will not only be carrying the Maryoku Yummy products, they have also worked closely with us to develop a very integrated brand launch program," added Mackenzie Glass, the creative director of design for American Greetings Properties. "Limited Too and Justice stores are the perfect partner to launch this exciting and fashionable line of tween Maryoku Yummy products. Maryoku‘s whimsical world of wishes makes this product line a fantasy come true for tweens across the country."