m4e Names Wissper Agent for Russia & CIS

HÖHENKIRCHEN/MUNICH: German brand management and media company m4e has appointed brand4rent as the agent for its preschool property Wissper in Russia and the CIS territories.

In addition to media rights, the Moscow-based company will represent licensing and merchandising for the 7-minute CGI show. The consumer products program will be led by the EMEA master toy partner Simba Dickie Group. Wissper follows the adventures of a little girl who can communicate with animals and uses that skill to help her animal friends solve problems.

Bernd Conrad, the head of licensing at m4e, stated: “Wissper is traveling the world. After major markets such as the U.S. and Latin America, we are confident that the appeal of the brand will also attract girls in the Russian Federation territories. Being a dynamic and growing company, we are thrilled to be working with brand4rent as our counterpart in the important Russian market. The approach of Denis Kulakov (CEO) and his team is similar to ours. We very much look forward to a fruitful collaboration.”

Wissper is produced by Absolutely Cuckoo, along with m4e, Telegael, Discreet Art Productions and Bastei Media.