Atlantyca Taps Former CPLG Exec

MILAN: Atlantyca Entertainment has appointed Marco Piccinini, formerly of Copyright Promotions Licensing Group (CPLG) in Italy, as licensing manager, effective immediately.

Piccinini will be responsible for working with the company’s licensees to develop and coordinate exclusive multicategory merchandise and marketing programs. He will also be charged with securing new licensing partnerships and opportunities for all of Atlantyca’s IP and third-party properties. He will be based in Atlantyca’s Milan office.

Piccinini joins Atlantyca after 12 years at CPLG in Italy, where he most recently served as senior category manager. In that role, Piccinini was tasked with creating and securing new licensing partnerships and programs in all key categories, including toys and games, publishing, promotions, food and beverage, health and beauty, stationary and paper goods, and collectibles for key brands such as Minions, Kung Fu Panda, The Simpsons and more.

“We are so excited to have Marco Piccinini join our team,” noted Claudia Mazzucco, the CEO of Atlantyca Entertainment. “His extensive experience in the licensing and publishing field will be an asset to our new licensing initiatives for 2016. His experience working with such blue-chip entertainment companies as MGM, Nickelodeon, Marvel and DreamWorks, among many others, resulted in long-term partnerships and successful retail activities throughout the territory and beyond. We look forward to the new possibilities he will bring to our company and the consumer growth of Atlantyca’s many brands.”

“It is an honor to become part of Atlantyca’s team and to join a true Italian company, dedicated to producing only the best in high-quality children’s entertainment,” noted Piccinini. “I hope my extensive background will permit me to make new and significant contributions to the company’s growth plans, especially in the consumer product and promotions area. I am thrilled to be here and can finally scratch ‘working with a leading publishing company’ off of my ‘to do” list.”