Ludorum Scores Deals for Chuggington, Dennis and Gnasher

LONDON, February 7:
Ludorum, the interactive media investment company formed by the former CEO and COO of
HIT Entertainment, has secured a new
set of global agreements for Chuggington, a 3-D animated series and interactive website for children aged 3 to
6.

Ludorum has secured
broadcast commitments for Chuggington with the BBC in the U.K., Super RTL in Germany, TF1 in France and ABC
in Australia, with additional territories still in negotiation. The series was launched at MIPCOM 2007, and global broadcast
is anticipated to begin in spring 2009.

Learning Curve Brands has
signed on as the global toy partner for the property. Learning Curve will
develop lines of new and innovative toys with both on- and offline applications
for Chuggington, which will be
brought to the marketplace in early 2010. The company has also been exploring
potential partners for the representation of home-entertainment and publishing
rights.

Ludorum has also inked a
long-term agency agreement with D.C. Thomson & Co. to represent the global
broadcast, home-entertainment, consumer-product and new-media rights for Dennis
and Gnasher, the characters from the British comic Beano. The 52×11-minute series Dennis and Gnasher, aimed at children aged 5 to 10, gives a
modern-day look and contemporary story lines to the iconic Dennis the Menace
character.

Rob
Lawes, Ludorum’s CEO, commented: “We are very encouraged by the positive
reaction Chuggington has received. The high-quality broadcasting contracts already in place
are indicative of the tremendous enthusiasm and excitement for Chuggington. We are excited about
Learning Curve’s involvement as global
toy partner and we believe their expertise in toy development and marketing
will add great momentum to the Chuggington property.

Lawes
continued: “We’re also delighted to be representing the iconic characters, Dennis
and Gnasher. It’s a property that we know well and have managed in the past. We’re
very excited about the current production plans and we are looking forward to
refreshing the Dennis property and taking it to a global audience in both TV
and interactive formats.”

—By Kristin
Brzoznowski