Licensing Deals for Little Princess

LONDON: Zodiak Kids has firmed up a number of licensing agreements for the preschool property Little Princess, with deals for a plush range, an iPad app and more.

Aurora World UK is to develop a line of plush for Little Princess to launch in early 2012. Neon Play is debuting the first Little Princess app for the iPad, iPhone and Android platforms this summer. The app will include six games, featuring all the Little Princess characters. Zodiak Kids also renewed its compilation magazine publishing deal with Kennedy Publishing.

Zodiak Kids also renewed Panini’s deal to produce Little Princess calendars in Germany, along with including dedicated Little Princess pages within their compilation magazines published in France and Germany. Zodiak Kids recently appointed two new agent in Asia and Australia and New Zealand. Empire is on board to represent the brand in Asia across all categories, excluding publishing and DVD. Merchantwise is the licensing partner in Australia and New Zealand.

Nigel Layton-Hill of Aurora World UK, said: “We are absolutely delighted to be working with the Zodiak Team on this classic publishing and TV brand. Little Princess with her big attitude is a refreshing change from the current pink princesses in the market. We love her spirit of adventure, curiosity and warm sense of humor which will translate beautifully into a great range of Aurora products.”