Liberty Media Acquires Controlling Stake in Bodybuilding.com

ENGLEWOOD/MERIDIAN, January 7: Liberty Media Corporation has
acquired a controlling stake in the sports nutrition electronic retailer
Bodybuilding.com.

Terms of the acquisition were not disclosed. Liberty’s
interest in Bodybuilding.com will be attributed to the Liberty Interactive
group, which includes interests in other properties such as QVC, Provide
Commerce, IAC/InterActiveCorp and Expedia. Liberty’s acquired stake in
Bodybuilding.com is part of the company’s efforts to enhance its web strategy.
Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer’s “Best
of the Web” top 50 in 2006 and top 100 in 2007. The company had more than
100,000 daily and 3,100,000 monthly unique visitors in November 2007.

“Bodybuilding.com is a fast growing leader in fitness
nutrition e-commerce and the authentic voice of the bodybuilding community, as
demonstrated by the success of BodySpace, the social network for body building
athletes,” said Michael Zeisser, the senior VP of Liberty Media. “We are
pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team
into the Liberty family. We look forward to driving collaboration among
Bodybuilding.com and Liberty’s existing e-commerce and television companies.”

“We are thrilled to join the Liberty Media family and to
partner with their other top-notch commerce companies,” said Bodybuilding.com’s
CEO, Ryan DeLuca. “Bodybuilding.com is a community-centric, search driven
commerce business that is highly complementary with many of Liberty’s other
properties. We believe our strength in social networking and our
well-established brand relationships will be highly relevant to Liberty. We are
committed to working with Liberty and its affiliate management to pursue
numerous mutual, highly definable and actionable growth opportunities.”

—By Irene Lew