LazyTown Announces New Management Appointments

REYKJAVIK, March 18:
LazyTown has promoted Haukur Gislason to the head of TV sales and media, and
has hired Guðmundur Magnason to serve as the managing director of international
brand and licensing.

Gislason, formerly the
regional director for the Nordic territories, will be the first point of
contact for all broadcast partners and new media prospects as head of TV sales
and media. He has been with LazyTown since 2003, and will attend MIPTV 2008
along with Katie Foster and Catrina Stock from the newly formed LazyTown Europe
office in London.

Magnason joins the company
from the U.S.-based Theater Mogul, which specializes in licensing of theatrical
properties worldwide. As the managing director of international brand and
licensing, he will oversee all of the sales activities and strategy across the
board and continue to build LazyTown’s licensing program.

—By Ned Berke