Latin Deal Closed on The Marriage Ref

LONDON: Endemol has notched up another deal for Jerry Seinfeld’s The Marriage Ref, with Latin American broadcaster Telefe commissioning a local production for a prime-time run.

The local version will be produced by Endemol Argentina and Telefe. Endemol just launched the show last week at MIPCOM and has already sold the format and original NBC version to Abu Dhabi Media Company in the Middle East and Seven Network in Australia.

Martin Kweller, the managing director of Endemol Argentina and creative director for Latin America, commented: “The launch of The Marriage Ref at MIPCOM has generated real excitement in Latin America and we are very much looking forward to working with Telefe on what is set to be a great show. This is a format that will totally engage people whilst making them laugh out loud and we’re delighted to be bringing it to audiences in Latin America.”