Video: Latin America & the U.S. Hispanic Market—The Big Picture

NEW YORK: Viacom’s Pierluigi Gazzolo, Cisneros’s Adriana Cisneros, Endemol Shine’s Cris Abrego and Brazilian producer Carla Affonso took part in a NATPE session that was moderated by World Screen’s Anna Carugati.

The panel featured Gazzolo, the president of Viacom International Media Networks (VIMN) Americas; Cisneros, the CEO and vice chairman of the Cisneros group; Abrego, CEO of Endemol Shine North America and chairman of Endemol Shine Americas; and Affonso, the CEO of Cygnus Media. The group discussed merger and acquisition activity in LatAm media, the drastic changes in the U.S. Hispanic sector, the problems of audience measurement and other hot topics.