KidsCo Partners with NDTV India

LONDON: KidsCo has inked an exclusive distribution pact with NDTV to expand across the Indian market.

NDTV will market KidsCo’s content across all its digital platforms, cable TV and DTH channels, including the shows Sonic Underground, The Wiggles, and original programming such as Boo & Me, Boo’s Sanctuary and Jass Time!.

Paul Robinson, CEO at KidsCo, said: “India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results.” 

Rohit Lamba, senior VP of network distribution and affiliate sales at NDTV, added, "We look forward to launching the channel across all digital platforms. With digital homes set to cross 50 million in the next two years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content lineup, will fill this gap. NDTV has always been a source for great content & launching KidsCo is another step in that direction."