Jukin Media has hired the entertainment industry veteran Craig Parks to be its new general manager of brands.
As the general manager of brands, Parks will lead programming and strategy for Jukin’s owned and operated media brands: People Are Awesome, FailArmy, The Pet Collective, JukinVideo and Poke My Heart. He will oversee the continued growth of the brands, which have a massive social media presence and are distributed on more than 20 mobile, web and OTT video services in the U.S. and abroad.
Parks, who has more than two decades of experience in the industry, is joining Jukin Media from Comcast’s Watchable, where he was the head of programming. He also previously served as the senior VP of live programming and specials at Participant Media and as the senior VP of digital media at IFC.
“Craig is a true pro and the perfect choice to lead our efforts as our brands continue to grow and evolve from social media powerhouses to full-fledged multimedia entertainment brands,” said Lee Essner, president and COO of Jukin Media.
Parks added: “These are truly modern-day media brands, each with an ecosystem that spans all the major social platforms, connected TV, mobile apps and even traditional TV. Not only are they built for consumers who increasingly spend time across platforms for their entertainment, they’re ideal for advertisers to be able to reach consumers wherever they view video content.”