JTMG to Rep Licensing for The Weather Channel

SAN FRANCISCO: Licensing programs and merchandising campaigns for The Weather Channel will now be handled by Joy Tashjian Marketing Group (JTMG).

Licensing deals will be made through the NBC Universal Television, DVD, Music and Consumer Products Group, which handles all global licensing and merchandising for NBC Universal television properties as well as the NBC Universal television catalogue.

"We are excited to be working with JTMG to expand our portfolio to broaden our pop culture appeal and interaction with our fans," said Shari Pace, the VP of licensing for The Weather Channel. "We look forward a wonderful collaboration to develop and market a wide range of products that will make the most of the ever-growing scope of our well-known brand." 

"We are delighted to serve on behalf of The Weather Channel as the consumer-products agency for the leading source for weather updates," added Joy Tashjian, the president of JTMG. "We look forward to working alongside The Weather Channel licensing group to create licensing and retail programs focused on weather preparedness products, home, garden, apparel, automotive and kids edutainment merchandise to help our viewers make the most of and be prepared for whatever weather has to offer."