UKTV Sets January Launch for Eden

LONDON, December 22: UKTV
Documentary will re-launch as Eden on January 26, touting the new tagline
"One amazing world. One amazing channel."

The new multiplatform
brand will target couples in their 30s and 40s who are looking for intelligent
engagement and mental stimulation for both themselves and their children. Eden
will feature programs such as Superstorm, Ganges and Wild
China as well as Tribe, Elephant Diaries and Tribal Wives. Also set to air are Planet Earth, Ray Mears' Extreme Survival, Life of Mammals and Full Circle with Michael Palin. A complementary website will also launch on the
same day.

UKTV's director of factual
and lifestyle, Jane Mote, said, "Eden promises to be a stunning start to a
complete overhaul of our three factual channels, closely followed by Blighty
and Yesterday. Our three new brands will reflect the truly inspirational
content we have access to and reinvigorate the way people view the very best of
factual TV."

Eden's channel head,
Adrian Wills, added, "Imagine a channel that's a gateway to the world's
best natural history, adventure and exploration content—the type of TV
that makes your hair stand on end—and you've arrived at Eden."

Wills continued, "Eden
will be the best of breed in terms of factual channels so expect the highest
quality images, the most authoritative guides, the most breathtaking animal
behavior and the most stunning physical wonders. We guarantee our viewers a
bigger, bolder, brighter version of the world, all delivered with a daily shot
of astonishment."

—By Kristin
Brzoznowski