Jimmy Two Shoes

TV Kids Weekly, December 23, 2008

NAME: Jimmy Two Shoes

ORIGIN: The series is based on an original idea.

DISTRIBUTOR: Disney-ABC-ESPN Television has TV distribution rights for Europe and the Middle East. Breakthrough Entertainment has all other territories.

CREATORS: Sean Scott and Edward Kay; developed by Kevin Gillis and Alex Galatis.

TV SHOW: Produced by Breakthrough Animation in association with TELETOON (Canada) and Jetix Europe, the 52×11-minute or 26×22-minute series is targeted at kids 6 to 12.

DESCRIPTION: What happens when you take an irrepressible, thrill-seeking optimist and plunk him down in Miseryville, the most miserable place around? You get the brand new series Jimmy Two Shoes! Along with his best friends, Heloise (part-time genius, full-time soul-crusher) and Beezy (lover of adventure once you get him off the couch), Jimmy is determined to surf past all obstacles and bring his infectious enthusiasm to the whole town…including its megalomaniacal chief executive, Lucius Heinous the Seventh. Jimmy’s making misery fun again!

EXECUTIVE PRODUCERS: Kevin Gillis, Ira Levy and Peter Williamson

COMMISSIONING BROADCASTERS: TELETOON (Canada) and Jetix Europe

TV SALES: Jetix U.S. and Nickelodeon Latin America

MAJOR TOY LICENSEES: A master toy licensee has yet to be appointed for the series.

OTHER PRODUCTS: Both a mobile and an online game are being developed and will be launched for the premiere of the television series in early 2009. In the mobile game, the player takes on the role of Jimmy and guides him through Miseryville: completing objectives, playing mini games and interacting with many characters from the series in four fun-filled adventures. In the online game, the player can take on the role of either Jimmy or Lucius and through eight levels of action-adventure these two protagonists are pitted in a classic battle of good against evil.

STRATEGY FOR ROLLOUT: "Our strategy was to partner with strong broadcasters in all major territories where Jimmy would fit in with their overall programming philosophy and where we could work together to create a powerful worldwide launch," says Kevin Gillis, the show’s executive producer. "Our partners were integral to the development of Jimmy. We had an extended development phase with TELETOON and Jetix Europe, which put Jimmy through development ‘boot camp.’ As a result, the growth of the characters and their unique sense of humor has been carried through every stage from script to screen."