Jerry Seinfeld to Attend MIPCOM

PARIS: Jerry Seinfeld and production partner Ellen Rakieten will be attending MIPCOM this October to promote the new show they are executive producing, The Marriage Ref for NBC, which is being distributed globally by Endemol.

Seinfeld will deliver a special comedy performance at Endemol’s MIPCOM showcase in Cannes, and he and Rakieten will take part in Endemol’s press conference on October 6 (2:30 p.m.) to answer questions about the series. The Marriage Ref has been commissioned by NBC for a March 2010 launch in a Sunday 8 p.m. slot following the Winter Olympics. It will feature opinionated celebrities, comedians, sports personalities and international stars who will candidly comment, judge and offer different strategies to real-life couples in the middle of a marital dispute.

Endemol is the exclusive distributor of the format across all platforms outside of the U.S. and will produce local versions worldwide, as well as sell the original American version. This is Seinfeld’s first TV series since his hit NBC sitcom, which wrapped in May 1998.