Jason Behan Unveils New Media Monetization Venture

Jason Behan, formerly with Universal Pictures Australia and Beyond, has launched a new outfit to help producers maximize monetization strategies for their properties.

Apocalypso will provide commercial strategy and global distribution services for all kinds of content, including theatrical features, streaming series and short-form social shows.

“Apocalypso is built for the realities of modern media,” Behan said. “Today, it’s not just about getting your project seen—it’s about making sure it gets paid. We’re here to help producers reframe, refine and monetize their content with clarity, experience and the leverage to secure better deals.”

The venture launches with theatrical and home entertainment distribution rights to Jimmy Barnes: Working Class Man.