Jamie Oliver, Twitter’s Kay Madati to Deliver MIPCOM Keynotes

Celebrity chef and TV personality Jamie Oliver and Kay Madati, Twitter’s VP and global head of content partnerships, have been lined up to give Media Mastermind keynotes at MIPCOM.

On Monday, October 15, Oliver will celebrate his 20 years in the TV industry and reflect on career highlights such as The Naked Chef, Jamie’s School Dinners, Jamie’s Kitchen, Jamie’s Sugar Rush, Jamie & Jimmy’s Friday Night Feast and the recent global hit Jamie’s Quick and Easy Food. Madati, meanwhile, will deliver his keynote address, titled, “#ContentIsHappening,” on Tuesday, October 16. Madati and executives from top global media companies will discuss how content is happening in a multiplatform world. Madati will talk specifically about how video on Twitter is boosting reach and revenue for content partners and how publishers are reinventing their engagement strategies to keep up with consumers in the shifting landscape.

Oliver and Madati join a Media Mastermind lineup that already includes Tim Davie, the CEO of BBC Studios, and Josh Sapan, the president and CEO of AMC Networks.