James Cameron in New 3D Venture

LAS VEGAS: At the NAB Show in Las Vegas, James Cameron announced a partnership with cinematographer Vince Pace to develop technologies and products to drive the production of 3D content across a range of platforms.

The CAMERON – PACE Group (CPG) intends to pioneer a new generation of camera systems, services and creative tools will assist in the production of 3D content for film, episodic and live TV, sports events, advertising and consumer products. CPG will also serve as an industry advocate for 3D technologies, practices and creative tools. The company will be headquartered in Burbank.

“Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future,” said Cameron, co-chairman of CPG. “We are dedicated to building a global brand that is synonymous with high quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is understood to be 3D material.”

“CPG’s mission is to step up industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms,” said Pace, co-chairman and CEO. “Through our expanded reach and new generation of 3D solutions, we will deliver a variety of creative tools including SLATE2SCREEN 3D production services, educational workshops for industry professionals in FUSION 3D and FUSION 3D Mobile Workflow Units that support end-to-end solutions for both the live and recorded production environments. CPG will deliver CAN DO solutions.”

CPG’s current and upcoming projects include Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, The Three Musketeers, The Invention of Hugo Cabret, Life of Pi and 47 Ronin.