ITV Studios Searches for America’s Best Recipes

LOS ANGELES: ITV Studios has partnered with Parade Publications for the new ten-part series America’s Million Dollar Recipe, a nationwide search for the best dish created by everyday families.

Recipes from the around the country will be accepted as submissions, with two celebrity chefs heading out to visit the final contestants’ home kitchens to sample the entries. Regional winners will be crowned at Parade’s Cooking Arena, with the final episode featuring a head-to-head showdown. The winner will receive $1 million.

The show will be supported by a multiplatform promotional campaign through Parade magazine and Parade.com. The website will offer additional content from the series as well as community building components such as blogs, recipe databases, games and other activities.

“This is a wonderful partnership for ITV Studios,” said Paul Buccieri, the president and CEO of ITV Studios. “Parade has a huge readership and the unique ability to effectively promote the shows we will doing together. We look forward to a long and successful relationship.”

Randy Siegel, the president and publisher of Parade Publications, added, “This is a significant milestone for us as we continue to leverage our assets across multiple platforms. ITV Studios does great work, and we are excited to be partnering with them on this venture.”