ITV Notches Up Sales for Lost in Austen

LONDON, December 11: ITV Global Entertainment secured
a number TV and home-entertainment agreements for Mammoth Screen's hit drama Lost in Austen.

Lost in Austen has
now been sold to more than 90 territories worldwide, including to ABC
Australia, DRTV Denmark, Fox Channels in Turkey, NPO Netherlands, Spike in
Israel, throughout Africa on MNET and Ovation TV in the U.S. ITV Global Entertainment's Home
Entertainment division scored DVD and Blu-ray agreements in 14 territories,
including Australia and New Zealand with ABC, the U.S. with Image
Entertainment, in Germany and Austria with KSM and in Holland and Belgium with
Dutch Film Works.

This reinvention of Jane Austen's Pride
& Prejudice is a romantic drama, starring Jemima Rooper, which sees a
modern heroine threaten to ruin one of the world's greatest literary love
stories.

Tobi de Graaff, the director of global TV distribution
at ITV Global Entertainment, said, "We're extremely proud to have
co-produced Lost in Austen and now be
announcing its worldwide sales. It is a beautifully produced piece of
high-quality television, combining fairy-tale romance with contemporary
adventure, opening up new audiences to Jane Austen's brilliant work—the
perfect formula for TV escapism. We're looking forward to continued success
with Lost in Austen and the 2009
premiere of Wuthering Heights."

Damien Timmer and Michele Buck, the joint managing
directors of Mammoth Screen and executive producers of Lost in Austen, added, "Lost
in Austen had a big impact on British viewers, but it's very gratifying
that Guy Andrews' brilliant reinvention of Pride & Prejudice has translated
so well for the international market too. It's a piece of work which we're
extremely proud of and we hope our forthcoming adaptation of Wuthering Heights makes a similar
impact."

—By Kristin Brzoznowski