International Interactive Emmy Awards Return for Second Edition

NEW YORK/PARIS, September
25: For the second year in a row, the International Academy of Television Arts
& Sciences and Reed MIDEM will present the International Interactive Emmy
Awards and a Pioneer Prize during next year’s MIPTV.

The event will take place
on Wednesday, April 18, 2007, and the deadline for entries is December 11,
2006. The three International Interactive Emmy Award categories are:
Interactive Program: for television programming that has been enhanced with
interactive content; Interactive Channel: for a non-linear channel that is
available to the viewer on a 24/7 basis that allows the viewer to interact and
engage with content on their television screen; and Interactive TV Service: for
an overall stand-alone system that allows users to access multiple, video,
audio, data and interactive applications.

The Pioneer Prize is not
an Emmy, but rather a special initiative of the Academy that will honor an
industry personality for his/her innovative contributions to the field of
interactive television.

“Following the success of
last year’s inaugural International Interactive Emmy Awards, the International
Academy is pleased to be recognizing interactive television at MIPTV once
again,” says Bruce L. Paisner, the president and CEO of the Academy. “We are
looking forward to even more entries and international participation this
year."

"We are delighted to
continue our partnership with the International Academy of Television Arts
& Sciences," adds Reed MIDEM CEO and International Academy board
member, Paul Zilk. "The first International Interactive Emmy Awards
created an outstanding event last year at MIPTV and we are certain that this
new edition will be even more significant."