India’s Colors Heads to the U.S.

NEW YORK/MUMBAI: Leading Hindi-language entertainment channel Colors has secured carriage with DISH Network in the U.S., where it is set to launch early next year.

Operated by Viacom18, Colors has dominated the ratings in India over the last year. It will be known as Aapka Colors in the U.S. market. Its slate includes Sabki Jodi Wohi Banata…Bhagyavidhata, Maat Pita Ke Charnon Mein…Swarg, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Fear Factor – Khatron Ke Khiladi Level 2 and Chhote Miyan Chapter 2, among others. Expansion into the U.K. and other international markets is on the cards for the service.