Imira to Rep HIT Titles in Spain, Portugal

BARCELONA: Imira Entertainment has been appointed by HIT Entertainment to represent its TV rights catalogue for home-entertainment distribution in Spain and Portugal.

Imira now serves as the company’s key licensing agent for TV rights across HIT’s preschool portfolio, which includes the likes of Thomas & Friends and Bob the Builder. Imira will also act as licensing agent for Fireman Sam, Angelina Ballerina and Barney home-entertainment releases.

Christophe Goldberger, the head of distribution and marketing for Imira Entertainment, said: “This is a major deal for Imira; the HIT library has some of the best-loved and most successful children’s programming in the world. We are focused on positioning ourselves as a specialist third-party rights representative for the region and this deal underscores that objective.”

Wayne Dunsford, the VP of television distribution for EMEA at HIT Entertainment, added, “We are delighted to be strengthening our presence across Spain and Portugal in partnership with Imira Entertainment. These two territories represent important and strategic growth markets for HIT Entertainment and we look forward to expanding our broadcast footprint and home-entertainment distribution and taking our brands to a new audience.”