Hallmark to Launch in HD

LOS ANGELES: Hallmark Channel will launch in a high-definition format on February 1.

The new HD format will offer an enhanced viewing opportunity for Hallmark Channel original movies, presentations from the Hallmark Hall of Fame library, specials, acquired series and theatrical movies, and the premiere of original series programming on Hallmark Channel in 2010.

"As more homes have high-definition televisions, viewers are becoming more selective in their television program choices," said Bill Abbott, the president and CEO of Hallmark Channels. "We’re delighted to be providing our family-friendly programming in compelling high-definition format to this growing audience. The Hallmark Channel brand delivers high-quality television programming not found elsewhere. The presentation in high definition will greatly enhance that viewing experience."