Guru Adds Pop It! to Catalogue

TORONTO: Guru Distribution has struck up a deal with Hop To It Productions for the rights to the second season of Pop It!.

This marks the first third-party property to be represented by Guru Distribution across three territories. From creators Susie Nation, Paul Hart and Nina Beveridge, the second season of 26×5 minutes offers kids 6 to 11 exercise and entertainment. Each show features an original pop song, contemporary hip-hop music video clips and three hosts teaching routines from the video clips. Guru will represent the series in the U.K., France and the U.S. Also as part of the partnership, Hop To It will represent Justin Time in Australia and New Zealand.

Mary Bredin, who heads up Guru Distribution, said, "We are drawn to dynamic, constructive and entertaining properties like Pop It!. The show is really charming and the casting is terrific, it’s a perfect fit for our new distribution business—the energy of the show is going to be a draw for all kids broadcasters looking for a show to get kids ‘off the sofa’. We are thrilled that Susie is representing Justin Time in markets she knows really well."

Susie Nation, executive producer of Pop It! and partner at Hop To It Productions, added, "We really admire Guru’s portfolio of creative work over the last 10 years and love the people there. Now that they have decided to grow the distribution side of their business, we jumped at the chance to work with them—our combined experience, relationships and knowledge of the industry will certainly place Pop It! and Justin Time with the most ideal platforms worldwide."