Gurin Company Options ALP Format

PARIS, October 3: The Gurin Company in the U.S. has optioned
the French format The Smart Word from Fort
Boyard producer Adventure Line Productions
(ALP).

The Smart Word was
created by ALP and Innovatron—the company founded by Roland Moreno, the
inventor of the smart card. The game show is based on the association of words
that can be found on the Internet. The contestants’ goal is to associate words
in order to obtain as many web results as possible.

French Canadian independent Tele-Vision has picked up the
French Canadian rights to the format while Italian rights have gone to LDM (in
conjunction with Rai). The format has also been optioned in Russia by
Telemoskva.