GroupM & 2waytraffic Align for Magic-Based Game Show

LONDON: Impossible? is a new game show from GroupM Entertainment and Sony Pictures Television’s 2waytraffic that features a high-stakes battle of wits between contestants and a professional illusionist.

The series, created by Gogglebox Entertainment and co-produced with GroupM, has been commissioned by Channel 5 in the U.K. The show is slated for a prime-time launch later this season. Illusionist Philip Escoffey will host and perform in the U.K. version. Escoffey will also be on hand at MIPTV to present a special illusion event at the Sony Pictures Television stand.

The show features an illusionist setting up a series of seemingly impossible feats. The contestants must decide whether what he’s proposing is indeed possible or impossible. Impossible? makes it debut at MIPTV next week.

Richard Foster, GroupM Entertainment’s managing director, said, “We were excited by the initial idea from Gogglebox and thoroughly enjoyed realising the idea for Channel 5 in the U.K. We’re equally excited by the possibilities of the show internationally, and look forward to working with 2waytraffic, providing support where required to help broadcasters realise local versions.”

Ed Louwerse, 2waytraffic’s managing director, added, "From Harry Houdini to David Blaine, the art of illusion is one of the most powerful ways to captivate and entertain audiences everywhere. Combining these jaw-dropping illusions with the competition of a game show, Impossible? is a brilliant new way to create compelling, appointment viewing across all age groups and nationalities."