Giochi Preziosi Secures Toy Rights to Scan2Go

MILANO: Giochi Preziosi Group has scored a toy distribution deal with NewBoy to represent Scan2Go, a car-racing toy based on an animated series targeting 4- to 12-year-old boys, for Western Europe.

Scan2Go toy cars use technology that allows kids to program the car to activate power turbo sequences during the race, with kids swiping two cards in a slot on the car to access stored power before the race starts.

The 52×30-minute animation series will debut this fall, coinciding with Giochi Preziosi’s toy rollout in Europe. The show is produced by Japan’s d-rights. NewBoy, a leader in the Middle Eastern toy market, develops, markets and distributes various products surrounding the series.