Frodoh & CloudTV Team to Expand CTV Advertising in India

The AdTech firm Frodoh has entered a strategic partnership with India’s smart TV OS CloudTV to expand the reach of CTV advertising across India.

Frodoh will offer CloudTV’s ad inventory and platform capabilities, helping brands tap into the growing audience base consuming content through connected devices.

CloudTV has a growing footprint of over 12 million viewers with over 250 TV brands across the country. As the Indian audience landscape continues to fragment across streaming platforms, the partnership with Frodoh will aims to help advertisers bridge the gap between traditional TV reach and digital precision.

“This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem,” said Russhabh R Thakkar, founder and CEO of Frodoh. “We have seen firsthand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance.”

Abhijeet Rajpurohit, COO and co-founder of CloudTV, added, “At CloudTV Ads, our mission is to redefine the connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTV’s OS ecosystem with their deep understanding of the CTV demand. Together, CloudTV and Frodoh are not just enhancing access to premium CTV inventory—we’re driving a new era of measurable, high-impact advertising experiences for brands across India.”