FremantleMedia Web Series Heads to TV

NEW YORK, December 19: Secret
Girlfriend, the successful
original comedy series on FremantleMedia's Atomicwedgietv.com site, is
migrating to TV, with Comedy Central ordering six episodes of the show from
FremantleMedia North America.

The series makes the
audience a central character in the irreverent life of a single guy, his best
friends and the multiple girlfriends he juggles. Eric Weinberg, whose credits
include Scrubs and Californication, will serve as executive producer and showrunner.
Jay Rondot and Ross Novie, who created the original webisodes and TV pilot,
will also be executive producers. Slated to premiere in the second half of
2009, each of the six episodes will consist of two back-to-back 11-minute
scripted "mini-sodes."

"The Secret
Girlfriend clips on Atomic Wedgie
were a great inspiration for an untraditional series with an authentic look at
guys being guys in their mid 20s," said Lauren Corrao, the president of
original programming and development at Comedy Central. "And, the first
person camera POV allows our audience to place themselves at the center of all
the action."

Maureen FitzPatrick, the
senior VP of digital content and development at FremantleMedia Enterprises,
added: "We're extremely excited about this project. It shows how engaging
content can evolve from a digital to a broadcast platform as the worlds of both
new and established media continue to converge."

—By Mansha Daswani