FremantleMedia Increases Investment in Divimove

LONDON/BERLIN: FremantleMedia has invested more capital in the multiplatform network (MPN) Divimove.

The move ensures that Divimove’s founders remain at the helm for at least two years to continue the company’s growth. FremantleMedia’s shareholding in Divimove remains at 75 percent.

Specific plans for the investment include the development of more sophisticated media buying capabilities and performance tools for brands and launching new revenue streams such as live events and book publishing.

Brian Ruhe, CEO and co-founder Divimove, said: “We are thrilled to start this new era with a wide range of exciting opportunities for our talented social influencers, brands partners and our team. The investment enables us to pursue our strong growth strategy by expanding our team and opening further local Divimove offices across Europe. Our vision is to build a first-of-its-kind contemporary digital media company and to shape the future of online video.”

Keith Hindle, the CEO of digital and branded entertainment at FremantleMedia, said, “In less than five years, Divimove went from a start-up digital business to become one of the leading European media companies in online video. They remain a step ahead of anyone else in the industry in creating opportunities for brands and influencers to thrive.”