Food Network Asia Joins StarHub

NEW YORK: Scripps Networks International has signed a deal with StarHub to launch Food Network Asia in Singapore, scoring the channel’s first Asian carriage. 

Food Network Asia is scheduled to launch July 5 in StarHub’s Lifestyle Basic Group, at no additional cost for customers who are already signed up on this tier. The multiplatform rollout includes both the standard- and high-definition channels, with further plans to extend to mobile and online platforms. Food Network Asia will feature Mandarin-Chinese subtitling. The channel will include some of the popular Food Network series from the U.S., as well as programming developed especially for the local market. 

“We couldn’t be more proud that our first arrival in Asia is through this ambitious launch on StarHub that allows for a potential three-screen experience in both standard and high-definition,” said Greg Moyer, the president of Scripps Networks International. “This is certainly the model for how we would like to see Food Network presented around the world.”

“We are delighted to partner with Scripps Networks Interactive to be the first pay-TV operator to bring Food Network Asia to this region," commented Ong Bee Lian, StarHub’s VP of home solutions. "At StarHub, we are constantly looking out for new programs to entice our customers’ taste buds and to enhance their viewing pleasure. We are glad to serve up Food Network Asia as our customers have expressed desires for more food-related content. This collaboration further cements our leadership position in the food programming genre, where culinary arts play such a vital role in Singapore’s culture.”