Fitz Roy Appoints U.K. Licensing Rep

NEW YORK: Brandzoo has become the exclusive licensing agency to represent Fitz Roy Media’s entire portfolio, which includes the Heathcliff property, throughout the U.K.

The three-year deal, which takes effect in March, includes other Fitz Roy properties such as Secret Wings, Fido Dido and Funny Face. For Secret Wings, Brandzoo will initially focus on apparel, novelty and gift and back-to-school categories. For Fido Dido, the company will focus on direct-to-retail programs for T-shirts, hoodies, jeans and other related product categories, along with promotional tie-ins with wireless carriers and Internet sites targeting teens and tweens.

Hamp Hampton, the CEO of Fitz Roy, said: “Headed up by Jenny Johnstone, Brandzoo has grown into a respected and successful brand management company with an impressive client list. Jenny is joined on the sales side by Jane Forbes who brings with her invaluable experience gained over many years working with some of the most successful brands in the licensing industry.” Added Hampton, “We are excited to have such innovative entrepreneurial talent behind our properties and anticipate unbridled success for our intellectual properties under their guidance.”

Brandzoo’s managing director, Jenny Johnstone, commented, “Fitz Roy Media has amassed an impressive slate of highly marketable brands that are well suited to a wide variety of product categories and promotional tie-in opportunities for children and young adults alike. We look forward with great anticipation to exploiting these already high-profile properties as we build new brand awareness well into the future.”