FIC Unveils Asia-Produced Talent Show

HONG KONG: FOX International Channels (FIC) is launching its first-ever original entertainment program produced in Asia, tvN K-Pop Star Hunt, a talent show done in partnership with Korea’s CJ Media and Cube Entertainment.

tvN K-Pop Star Hunt will debut in Asia in late December exclusively on tvN, as well as on STAR World and Channel [V] International. The show will also launch on CJ Medi’a TV platform in Korea in the same period. tvN K-Pop Star Hunt features a talent competition that consists of multiple rounds and culminates with a grand finale as a live event that reveals the winner.

“Audiences in the region crave entertainment content that was developed specifically for Asia, by Asia and in Asia,” said Joon Lee, the senior VP of content and communication and general manager for Korea at FOX International Channels. “FOX International Channels is again distinguishing itself by innovating with locally-produced entertainment content tapped into the Korean culture as Asia’s popular entertainment trend—yet another pioneering move in Asia. We are delighted to work hand in hand with our strategic partners—CJ Media and Cube Entertainment to deliver this innovative and quality programming format to Asia audiences.”