Falcon’s Beyond Names Chief Content Officer

Falcon’s Beyond has promoted Jason Ambler to chief content officer to advance the company’s storytelling capabilities.

Ambler, who previously held various senior executive roles within Falcon’s Beyond, will support the company’s global content strategy and facilitate the development, creation, integration and distribution of content across physical destinations and digital platforms. He will also support the exploration of potential new acquisition efforts, partnerships and innovation initiatives, leveraging new technologies and data-driven insights.

He will work closely with Cecil D. Magpuri, CEO, and other senior leaders across the company.

“Jason brings a rare combination of creative vision, operational excellence and deep industry experience that makes him the ideal creative partner to support our content strategy going forward,” Magpuri said. “As we continue to expand our content and IP portfolio, Jason’s contributions will be instrumental in delivering world-class storytelling across every platform and audience interaction.”

Ambler commented, “I’m incredibly honored to step into this role at an exciting time for Falcon’s. Falcon’s is uniquely positioned to lead the continued growth of the global experience economy through visionary design, dynamic digital content and innovative technology. I look forward to working closely with Cecil and our incredible teams and partners to continue to create engaging, interactive and personalized experience ecosystems that will deeply resonate with audiences for many years to come.”