Exim Licensing Group Presents BondiBand

MIAMI: Among the properties Exim Licensing Group is highlighting for the upcoming licensing show in Las Vegas is BondiBond, which it co-produced with Ledafilms and Mondo TV Spain.

BondiBand tells the story of six rock students, who become superheros when the the Pink Stone (a major source for the world’s energy) is attacked by the wicked Miss C.Lebrity and her monsters. The kids’ musical instruments magically get transformed into powerful special gadgets to fight against the evil forces. The 52×11-minute series has already sold to Disney XD in Latin America, as well as to Bandeirantes, Televisa, TeleAmazonas and Venevision. Exim highlights the licensing and product potential of the show, with Internet and mobile apps being a top priority. A BondiBond concert extension is already in the works.

Exim, together with Saban, also presents Power Rangers for boys and for girls, Strawberry Shortcake. At the preschool level, the company will be presenting Thomas the Tank Engine and Octonauts, as well as Discovery’s Doki and Friends characters and other brands such as Animal Planet. The group will present Universal movies such as Lorax and from Sony Paramount TinTin. Other properties include Snoopy, Star Wars, SpongeBob and Backyardigans.

Elias Hofman, the chairman of Exim Licensing Group, said, “This will be my 30th Licensing Show and I’m thrilled by the consolidation of the Exim Licensing Group, with the strong presence of the managers of each of the countries where we are represented and with the introduction of our brand new series BondiBand to the market. The mix of humor, music and action existing in each of the episodes from this show give us a modern and fresh approach that will allow us to clearly differentiate our brand to the current proposals existing in the market. Apart from that, the integration with the latest technology such as Internet and cell phones open a new range of commercial possibilities to many more markets. I strongly believe that BondiBand will be accepted by a lot of licensees and a great number of licensing agencies worldwide.”

Celso Rafael, the president of Exim Licensing Group, added, “BondiBand is a step forward in our strategic goal to extend our business units to other markets. In addition to this, our target group, kids 6 to 9, are extremely attractive in term of business generation once they believe in a brand. We are totally enthusiastic with the potential that this series can generate not only in Latin America but worldwide. Finally, I also strongly believe that having co-producers such as Ledafilms and Mondo TV on board will guarantee the perfect TV location that will create the necessary brand awareness to very high levels.”