Ex-ER Exec Lands at twofour54

ABU DHABI: Jane Smith has been named general manager of ibtikar commercial at twofour54, focusing on the multiplatform exploitation of the content being produced by the division.

Smith was most recently the chief creative and commercial director at Entertainment Rights. She left the kids company at the end of 2008, ahead of its bailout by the former owners of Classic Media and subsequent rebranding. At ibtikar commercial, Smith will be responsible for maximizing distribution of all content created by twofour54 and aligning with key global partners across broadcast television, digital platforms, publishing, gaming and consumer products. Ibtikar commercial will be involved in the production of drama, factual, live action and animated children’s programming, and natural history.

Wayne Borg, COO of twofour54 said: “Jane’s appointment represents a major milestone in the development of twofour54 ibtikar. Not only are we able to provide funding and support to fledgling media ventures and creative individuals, we have the ability to truly harness the value of our projects through the commercialisation of content and the IP associated with it. This will enable us to deliver on our goal of creating a sustainable media industry in the UAE and across the region.”