ESS Names VP, Sales Ops & Strategy

SINGAPORE: Jon Lefebvre is to take on the role of VP of sales operations and strategy for ESPN STAR Sports (ESS), where he will be responsible for territories such as Southeast Asia, Japan and Hong Kong. 

Lefebvre will report directly to Charles Less, the senior VP of advertising and multimedia sales, working closely to oversee sales operations, improve operational efficiencies, manage budget processes and offer strategic support to achieve advertising sales and digital media targets. He will be based in Singapore.

Coming from Australia, where he ran boutique sponsorship consulting firm J&M International, Lefebvre has some 20 years of experience in media sales and marketing in Asia Pacific. He started his career at Network Ten in Sydney, and later moved to Hong Kong as News Corporation’s head of sales for Australia, Hong Kong, China and Japan. He also previously served as regional director of sales and marketing for the Asian PGA Tour.