ESS Bolsters Sales Activities for Digital

SINGAPORE, August 11: ESPN
STAR Sports (ESS) has created a dedicated sales team to explore and maximize
revenue opportunities within the digital space, to be led by Delilah Chan.

The new digital sales team
will focus on offering advertisers more ways to maximize and synergize their
campaigns across platforms by offering a range of customized advertising
opportunities.

Chan, the director of ad
sales for ESS, will oversee the development of integrated strategies and manage
value-driven products and services for online and mobile. She will continue to
report to Charles Less, the senior VP of ad sales.

Joyce Chansingh, who has
played an active role in the development of the new version of espnstar.com,
will support Chan as the assistant manager of digital sales. Chansingh will
oversee the coordination and production of all assets related to integrated
sponsorship on the digital media platform.

Less commented: “In
addition to engaging viewers beyond our broadcast channels, our digital media
products offer advertisers multiple opportunities, a lot of flexibility and new
innovative opportunities to target their audiences and better meet their brand
objectives.”

He continued: “With the
view to maximize our clients’ advertising investments, it is important to have
a dedicated team to further enhance the provision of comprehensive and
customized solutions to meet their specific objectives. With Delilah's strong
experience in developing effective integrated solutions for clients and Joyce’s
knowledge and experience in developing compelling new-media products and
services, I’m confident the new digital sales team will help solidify ESPN STAR
Sports’ position as the leading provider of integrated marketing solutions to
audiences across Asia.”

—By Kristin
Brzoznowski