Eros Launches Bollywood Channel on YouTube

LONDON, May 21: Indian entertainment giant Eros
International has launched a channel on YouTube featuring trailers and music
videos from its catalogue of Bollywood releases.

Accessible at,
the channel delivers movie trailers, music videos and other footage from Eros
International's catalogue of 1,300 films. The new channel will be featured in
YouTube's "Partner Channels" section and will feature film trailers
from recent and upcoming movies including Aishwarya Rai's Provoked, as well as Namastey London and Cheeni Kum. Footage from film premieres and celebrity interviews will also be
showcased on the channel. Eros will receive a share of ad revenues.

Kishore Lulla, the chairman and CEO of Eros International,
noted: "We are really excited about this initiative since we believe in
empowering the consumers with the ability to watch what they want, when they
want and how they want. The partnership with YouTube allows us to not only
promote our content but also monetize it through advertising revenues. Legal
online distribution of compelling content is an integral part of our new media