ER Promotes Chloe van den Berg

LONDON, April 3: Entertainment
Rights (ER) has upped Chloe
van den Berg to the role of executive director of international for the
company, along with several other key promotions for its sales team.

In her new position, van
den Berg will continue to report to Jane Smith, the chief creative and
commercial director of Entertainment Rights. Since September 2000, van den Berg
has served as ER’s head of sales, and has developed and managed of the
company’s third-party relationships with key partners such as Hasbro and
Mattel, among others.

The company’s
international children’s and family sales team, which van den Berg oversees,
has also had a number of promotions:

Emmanuelle Bon has been
upped to senior territory manager. Bon is responsible for ER’s portfolio
throughout France and her promotion adds Benelux as part of her remit.

Leila Ouledcheikh will now
serve as a senior territory manager as well, and will continue to be
responsible for all German-speaking territories, the Middle East and
Africa.

Barbora Sopkova was
promoted to territory manager and will continue to be responsible for Central
and Eastern Europe, while Bruna Ruaro was upped to a position as sales executive
covering Southern Europe, including Greece, Cyprus, Malta and Turkey, markets
previously covered by Ouledcheikh.

Smith commented: “Chloe has
shown exceptional commitment to the company and this promotion recognizes the
contribution she has made in running one of the
most highly regarded and successful international children’s and family sales
teams in the world. Chloe’s knowledge of the children’s and family television
market is unparalleled and moving forward Chloe’s primary goals will include increasing
the presence of the existing Entertainment Rights portfolio outside of North
America, including all of the Classic Media and Big Idea properties, and as
importantly, continuing to source and secure additional innovative and original
content for the ER portfolio as a whole.”

—By Kristin
Brzoznowski