Endemol UK Sets Focus on Online Gaming

LONDON: Endemol Games is a new division within Endemol UK that will specialize in online gaming, to be led by Jurian Van der Meer as managing director.

Formerly Endemol UK’s head of products and brand exploitation, Van der Meer will report directly to Endemol UK’s COO, Lucas Church. Van der Meer will retain his international role within the global division of Endemol Worldwide Brands.

Endemol Games will specialize in the licensing and monetizing of Endemol brands and third-party entertainment properties within the gaming space. The new division will work closely with Endemol Worldwide Brands in distributing U.K.-created gaming properties internationally.

Church commented: “Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business. Jurian has an exemplary track record in delivering games around our TV properties across all platforms and I’m extremely pleased to have him in this role.”
 
Van der Meer added: “Endemol’s entertainment properties attract a huge fan base and seamlessly cross over into branded gaming. Our aim with Endemol Games is to further build on this, creating fresh and original concepts that will further invigorate the online gaming market.”