Endemol Sport in Pact with Dutch Premiership Club

HILVERSUM: Endemol Sport has entered into a multimedia partnership with the Dutch football club Ajax that includes match day coverage, an online channel, international programming blocks and more.

The deal follows Endemol Sport clinching a similar deal with the British club Manchester City. The Ajax deal marks the first collaboration in the Netherlands between a production company and a leading premiership football club. With the partnership, Ajax TV will be available worldwide via the club channel www.ajax.tv, as well as via programming blocks on the Eredivisie Live channel, which Endemol launched with the Dutch premier football league in 2008. With the agreement, Endemol Sports will also deliver match day coverage, international programming, online video, mobile phone content and stadium news bulletins.

Arjan van Westerloo, the head of Endemol Sport Holland, notes: “We’re extremely proud to be working with one of the leading clubs in Dutch Eredivisie to bring fans daily football coverage. Ajax FC has a great global vision and we aim to support their worldwide ambitions.”

Henri van der Aat, the commercial director for Ajax, added: “Thanks to the partnership with Endemol, Ajax FC can improve and broaden our level of communication globally. Ajax TV of course can be watched via the digital Premier League channel, but via our improved website our daily reports have international reach.”