Endemol Shine North America Appoints Licensing Partners for Slew of Series

June 10, 2015 World Screen
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LOS ANGELES: Endemol Shine North America has unveiled its roster of licensing partners for such series as MasterChef Junior, MasterChef, The Steve Harvey Show and Kingdom.

Wicked Cool Toys will be launching a kid-safe cooking line inspired by MasterChef Junior in November, exclusively at participating Walmart stores. The cooking line is designed to empower children of all cooking levels to improve their culinary skills while having fun in the kitchen. Continuum is set to design cookware, bakeware, kitchen tools and utensils and ceramics inspired by culinary hit show MasterChef. The new line is expected to be available in stores Q4 2015.

WePlay Media will launch the “Ask Steve” app based on the syndicated talk show Steve Harvey. Coming soon on iOS and Android, the app will provide users the opportunity to engage with the talk show’s content, drawing out community opinion on trending issues. User-generated content will be a prime feature that will tie in to the popular “Ask Steve” segment of the show.

Venum Fight will launch a Navy St. Gym apparel line for a first-of-its-kind TV partnership with Kingdom. Apparel and gear such as shirts, shorts, sweat pants and shirts, hats, gloves mouth guards, gym bags and sports equipment gear will be available in July on VenumFight.com, Amazon and select online retail stores.

“We are thrilled to work with our licensing partners across our slate of scripted, unscripted and digital programming,” said Vivi Zigler, the president of digital, brand and audience development at Endemol Shine North America. “With a diverse line of products across kitchenware, digital apps, apparel and more, our partners allow our viewers to expand their experience and further engage with their favorite series."