Endemol in Multi-Territory Deal for Game-Show Format

HILVERSUM, May 13: Endemol
has picked up the multi-territory rights to produce 2waytraffic’s questionless
game-show format, Ba Ba Boom.

Under the agreement,
Endemol has the right to produce the format in more than 20 territories,
including the U.S., the U.K., Australia, France, India, Italy, Russia and the
Middle East. Ba Ba Boom features
a panel of ten models with their hands placed flat on a table. Beneath 17 of
the hands there’s nothing, while under three hands there’s a coin. The
contestants must try to eliminate all the hands that do not contain a coin in
order to win the 100,000 euros in prize money.

Lisette van Diepen, the head of
acquisitions for Endemol International, said: “Ba Ba Boom is a clever, compelling
and entertaining format. It creates a great deal of excitement and fun from a
very simple proposition, which will translate brilliantly across multiple
territories.”

—By
Kristin Brzoznowski