Endemol & Hulk Hogan In Online Gaming Deal

LONDON: Wrestling sensation Hulk Hogan is aligning with Endemol and the licensing division of Bischoff-Hervey Entertainment for a new online game, Hulk Hogan’s Hulkamania.

The new game is slated for a worldwide release early next year and will be distributed for the global market by Endemol Worldwide Brands. Hulkamania is one of the first games of its type to integrate original video content of its star, who appears personally throughout to inspire players and personalize the gameplay. MX Gaming is co-producing Hulkamania with Endemol and Bischoff-Hervey Entertainment.

Endemol Games UK is the recently launched division specializing in online gaming. Jurian van der Meer, managing director, commented: “Endemol Games UK is expanding into new areas and this deal marks one of our first third party licensing partnerships. Hulk Hogan is an icon with massive global appeal and we aim to attract his fans with creative online slot games. This is a great addition to our portfolio.”

"Endemol is a major player in international media. Titles like Deal or No Deal and Big Brother are still setting the standard for media properties across the world. We’re proud to be partners," said Eric Bischoff, partner in Bischoff-Hervey Entertainment.
 
“We’ve worked closely with Bischoff and Hogan on prior projects, and when examining our options for online, Endemol was clearly the perfect fit. They know television, and they know gaming, and that’s precisely what we wanted," noted Ike Mcfadden of MX Gaming. “With a 25-year career and millions of fans, a game based on the exploits of Hulk Hogan is probably as close to a safe bet as exists in the highly competitive online gaming industry.”