Electus & Notional Pick Up Unbeatable

NEW YORK: Notional and Electus have signed a deal with TV Asahi Corporation and Yoshimoto Kogyo Corporation to produce and distribute the studio-based game show Unbeatable.

Notional’s creative team will work with the TV Asahi and Yoshimoto Kogyo creative teams to develop and produce the show. Engine/Electus Distribution will distribute the production.

Unbeatable, which premieres as a special in Japan, watches two teams compete to win the most squares on a gigantic game board. To claim a square, a team must correctly answer a trivia question.

"I am extremely excited about the partnership with Yoshimoto," said Dave Noll, the president of Notional. "Television creators are going to have to adapt to the ever-changing needs of the global market, and continue to explore new business models when it comes to getting shows financed. I look forward to what the future holds."

Chachi Senior, the senior VP of development, added, "I am very impressed by the level of care and commitment that the entire Yoshimoto team has devoted to the project thus far. Television producers are continually searching for new ways to get their projects made while retaining a higher percentage of the rights. This model is clearly a huge step in the right direction."