DRG Senior VP of EMEA Adam Barth has been promoted at the company, where he is adding the newly created role of commercial director to his title.
The new position Barth is filling was created in response to industry and market changes, as well as developments at DRG in its evolution from a traditional distributor to a wide-ranging content business. In the role, he will use his ability to think commercially and create initiatives like DRG’s co-commissioning deal with NENT Group’s TV3 in Norway, which he is already driving for the company.
Effective immediately, the promotion will see Barth continue to report to Elin Thomas, DRG’s executive VP of sales. Barth will retain his responsibility for the EMEA region, with a specific focus on Germany and the Nordics. His other territories will be divided amongst the team. Lucy Roberts will pick up Benelux and Italy, while CEE is now under Amity Easter-Utley’s purview.
Barth joined DRG in 2015 from New Media Vision.
Thomas said: ”In keeping with the evolving nature of distribution, the roles of our teams also need to change: multi-faceted approaches to content need flexible, multi-faceted salespeople—and individuals like Adam are leading the charge. He’s a brilliant sales executive and has an unquestionable talent for spotting, nurturing and pushing through commercial opportunities. With this promotion, he will be operating much more closely with both content creators and platforms where that content finds an audience in order to generate value for all parties. Adam will undoubtedly evolve this role as a multi-tasking, wide-ranging commissioner and I am confident that we will be announcing more of his innovative and commercially-valuable initiatives as he now pulls together all the strings available to him.”
Barth added: “This is an exciting time for DRG. We work in an increasingly complex market, with traditional distribution just one of the roles we now play. This new position elevates our continued strategy for looking at new ways to create, fund and exploit content—but it’s not just about selling. My focus is on working more closely with producers and broadcasters to recognize the best opportunities for everyone. I am delighted that DRG has put its faith in me and I’m already rising to the challenge with a number of interesting projects in the pipeline.”