DRG to Rep NRK’s Formats

LONDON: DRG has been tapped to exclusively represent the formats portfolio of Norway’s NRK.

DRG takes on representation of the slate of format that have been created and produced in house by NRK. The portfolio will be promoted internationally under the newly created brand name NRK Formats. DRG will represent the NRK Formats catalogue including the spring 2011 launches of four new formats. Battlepop (local title Popstokk) is a family entertainment show that features pop trivia. Teenage Boss is a new factual-entertainment show, featuring a social experiment that challenges one teenager to take responsibility of the family’s finances. Never Ever Do This At Home has a second season coming down the pipeline for 2012. The half-hour factual-entertainment show challenges and tests the scientific warnings and advice we face everyday. The catalogue also includes Threesome, a sex-education format that follows three young adults on a journey of self-discovery and empowerment.

Andrea Jackson, the managing director of acquisitions at DRG, commented, “Norway is a world leader for creativity and innovation amongst formatted programming. We feel very passionate about the huge opportunities that the portfolio can achieve. NRK Formats is a powerful combination of proven and trusted shows, along with the next generation of hit formats. This new and exciting relationship will showcase NRK Formats finest talents worldwide and transform their biggest shows in to global hits.”

Ole Hedemann, the head of format development at NRK, added: “We pride ourselves in presenting only fresh, modern, edgy and surprising formats that meet the needs of the NRK audience and become blockbusters for our channels.”